The ASAO hadn't changed their website for many years so it needed to be redesigned for today's modern consumer. The intention was to create a central hub where show-goers could find all the information they required in order to visit an agricultural show in the UK. The ASAO website is now less of a traditional directory site and can instead be seen as a website used to encourage UK tourism.
The new website is fully responsive for use on mobile devices and is managed via the WordPress content management system. Members can log in to add or update their show pages with information and the public can search for a show using the website's search engine.