I designed the visual identity, online presence and marketing materials for ITR, one of the most established IT and AV equipment suppliers in Europe. With a wealth of knowledge in technology, ITR specialise in cutting-edge technical solutions for exhibitions, conferences and live events.
ITR wanted their rebrand to express approachability. The first step was to "open up" the circular symbol used previously and create a more balanced mark. The new logo uses three interconnected circles, with centre points forming a progressive play symbol, to graphically portray ITR's forward-thinking, solution-focussed service.
Digital design and UX
The ITR website sees a major overhaul, including a much improved product search facility, product categorisation and online quote system. The website is now a hub of knowledge, from the latest bleeding-edge product innovations to event and venue information across Europe. The new website launches soon on itr.co.uk