I designed the visual identity, online presence and marketing materials for ITR, one of the most established IT and AV equipment suppliers in Europe. With a wealth of knowledge in technology, ITR specialise in cutting-edge technical solutions for exhibitions, conferences and live events.

Disciplines
Identity design
Print design
Web design

Visual identity

ITR wanted their rebrand to express approachability. The first step was to "open up" the circular symbol used previously and create a more balanced mark. The new logo uses three interconnected circles, with centre points forming a progressive play symbol, to graphically portray ITR's forward-thinking, solution-focussed service.

Digital design and UX

The ITR website sees a major overhaul, including a much improved product search facility, product categorisation and online quote system. The website is now a hub of knowledge, from the latest bleeding-edge product innovations to event and venue information across Europe. The new website launches soon on itr.co.uk

If you want to work together on a design project, speak to me on 07539 619426 or email hello@gregashley.co.uk to discuss.

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