The Bus Shop, a joint venture from Mistral Bus and Alexander Dennis, is the UK’s number one dedicated used bus sales centre. I designed a visual identity for the company along with a responsive website and marketing materials.

Disciplines
Branding
Web
Print

Clear thinking

The concept behind the branding for The Bus Shop takes visual elements associated with bus stops in the UK, such as thick yellow road paint and rectangular signage, and combines them to create a playful yet professional identity.

Creative design

Elements of the branding have been used throughout the responsive website which includes vehicle search functionality and detailed vehicle information. Leaflets and publication advertisements were designed to market the website launch.

If you want to work together on a design project, speak to me on 07539 619426 or email hello@gregashley.co.uk to discuss.

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