I designed the visual identity, online presence and marketing materials for ITR, one of the most established IT and AV equipment suppliers in Europe. With a wealth of knowledge in technology, ITR specialise in cutting-edge technical solutions for exhibitions, conferences and live events.
ITR didn't want to lose their circular symbol and specified the rebrand should express approachability and innovation. The first step was to balance the wordmark and symbol - the previous version was heavy and cumbersome. The new logo uses three interconnected circles with centre points forming a progressive play symbol to portray ITR's forward-thinking, solution-focussed service.
Digital design and UX
The ITR website sees a major overhaul, including a much improved product search facility, product categorisation and online quote system. The website is now a hub of knowledge, from the latest bleeding-edge product innovations to event and venue information across Europe. View the website at itr.co.uk