After carrying out my initial brand research I supplied the client with a selection of logo concepts using a range of styles. I assisted in the creation of the company tagline, "Mobile motorcycle mechanic", and the slogan, "Our pride, your joy", both used to great effect across their marketing collateral.
It was important to Moto Medic for the logo to be both simple and dynamic. Their choice was a minimalist spanner head containing 'bolts' which take on the shape of the double 'M' initials within the company name.
I customised the wordmark so that the geometry of the letter 'M', the circular 'O' and the open counter of the letter 'C' married up with shapes within the icon, resulting in a brand that is clean and unique.